BetFred Privacy Policy

We at BetFred are committed to protecting your privacy and safeguarding the personal data you share with us. This BetFred privacy policy explains what information we collect when you use our website, our BetFred app, or any of our services, including sports betting, BetFred casino, and BetFred bingo. Petfre (Gibraltar) Limited, trading as BetFred, is the data controller responsible for your personal information, and we operate under licences from the Gambling Commission of Great Britain and the Government of Gibraltar. By creating an account with us, registering for BetFred login access, or using our platform in any way, you agree to the practices described below.

Information We Collect

When you register for a BetFred account, use our BetFred casino login, or engage with our promotions, we collect several categories of personal data. We do this to verify your identity, provide our services safely, and comply with our regulatory obligations under UK and Gibraltar gambling law.

• We collect your name, date of birth, address, email address, and phone number when you create an account with us
• We gather payment details, including debit card information, Apple Pay data, and bank transfer records for BACS transactions
• We track your gaming activity across our BetFred casino games, sports betting markets, and BetFred bingo products
• We record your use of promotional offers, including any BetFred promo code or BetFred casino promotion code you redeem
• We log technical data such as your IP address, device type, browser information, and login timestamps when you access our BetFred app or website
• We may collect identity verification documents to confirm your age and identity as required by our licensing conditions

How We Use Your Information

We use the personal data we collect to operate our BetFred online casino, process deposits and withdrawals, and deliver the products and promotions you have signed up for. Our systems rely on this information to keep your BetFred login my account details secure and to prevent unauthorised access.

• We use your data to verify your identity and confirm you meet our age and eligibility requirements
• We process your payment information to handle deposits, withdrawals, and any BetFred casino bonus you qualify for
• We analyse your account activity to detect fraud, duplicate accounts, and any Prohibited Practice as outlined in our terms
• We send you communications about BetFred promotions, betfred free spins offers, and other marketing content, where you have consented to receive them
• We use your information to comply with anti-money laundering obligations and reporting requirements under our licences
• We monitor gameplay across our slots, live casino, and BetFred casino games to support responsible gambling tools

Cookies and Tracking Technologies

We use cookies and similar technologies on our website and BetFred app to improve your experience, remember your preferences, and understand how you interact with our services. Cookies help us keep you logged in during a session, tailor content, and measure the performance of our promotions, including offers linked to a betfred casino promo code. You can manage your cookie preferences through your browser settings, though disabling certain cookies may affect how our site or app functions.

Sharing Your Information

We do not sell your personal data. However, we may share your information with trusted third parties where necessary to run our BetFred online casino effectively and meet our legal obligations.

• We share data with payment providers to process transactions made via Visa, Mastercard, Apple Pay, Instant Banking, or BACS
• We disclose information to regulatory bodies, including the Gambling Commission of Great Britain and the Gibraltar Gambling Commissioner, when required
• We work with GAMSTOP, GamCare, and GambleAware to support responsible gambling initiatives and self-exclusion requests
• We share limited data with our game providers and platform partners to deliver our BetFred casino games and live dealer products
• We may disclose information to fraud prevention agencies and law enforcement where we suspect criminal activity or a breach of our terms
• We may share data within the Betfred group of companies for operational and compliance purposes

Data Retention

We retain your personal data for as long as necessary to fulfil the purposes described in this policy, including meeting our legal and regulatory obligations. Even after you close your BetFred account, we may retain certain records related to your transactions, verification documents, and gaming history for the period required by gambling and financial regulations.

Your Rights

We recognise that you have rights over your personal data, and we are committed to helping you exercise them. If you wish to review, correct, or request deletion of your information, you can contact our support team directly.

• You have the right to request access to the personal data we hold about you
• You have the right to ask us to correct any inaccurate or incomplete information
• You have the right to request that we delete your data, subject to our legal retention obligations
• You have the right to object to or restrict certain types of processing, including direct marketing
• You have the right to withdraw consent for marketing communications about BetFred promotions and betfred sign up bonus offers at any time
• You have the right to lodge a complaint with a relevant data protection authority if you believe we have mishandled your information

Account Security

We take reasonable technical and organisational measures to protect your data from unauthorised access, loss, or misuse. We encourage you to keep your BetFred login credentials confidential and to avoid sharing your password with anyone. If you suspect unauthorised activity on your account, we ask that you contact us immediately through live chat or by emailing support@betfred.com.

Responsible Gambling and Data Use

We use certain personal data to support our responsible gambling commitments. This includes monitoring patterns of play across our BetFred casino games, sports betting, and BetFred bingo products to identify signs of problem gambling. We may use this information to offer you tools such as deposit limits, time-outs, or self-exclusion through GAMSTOP.

International Data Transfers

As we operate across the United Kingdom and Gibraltar, and as part of the wider Betfred group, your data may be transferred and processed outside your home country. Where this occurs, we ensure appropriate safeguards are in place to protect your information in line with applicable data protection laws.

Updates to This Policy

We may update this privacy policy from time to time to reflect changes in our practices, technology, or legal requirements. We recommend that you review this page periodically. Any significant changes will be communicated through our website or via email to your registered address.

Contact Us

If you have questions about how we handle your personal data, our BetFred privacy policy, or your rights under data protection law, please reach out to our support team. We are available through live chat 24/7, or you can email us at support@betfred.com. Our registered office is located at 5.2 Waterport Place, 2 Europort Avenue, Gibraltar GX11 1AA.