BetFred Cookies Policy

We use cookies and similar technologies across our website and apps to make your experience at BetFred as smooth and secure as possible. This Cookies Policy explains what cookies are, how we use them, and how you can manage your preferences when you visit BetFred, use the BetFred app, or access your account through BetFred login. By continuing to use our services, you agree that we may place cookies on your device in accordance with this policy.

What Are Cookies

Cookies are small text files that are stored on your computer, tablet or mobile device when you visit our website. They allow us to recognise your device, remember your preferences, and understand how you interact with BetFred casino, BetFred bingo and our other products. We also use similar technologies such as web beacons, pixels and local storage to achieve similar purposes.

Types of Cookies We Use

• Strictly necessary cookies that allow you to log in via betfred login and access your account securely
• Performance and analytics cookies that help us understand how visitors use betfred casino online
• Functionality cookies that remember your language, region and display preferences
• Targeting and advertising cookies that help us deliver relevant betfred promotions and betfred promo code offers
• Third-party cookies placed by our payment providers, affiliates and marketing partners

How We Use Cookies

We use cookies to operate our platform effectively and to enhance your experience whenever you visit BetFred or use the bet fred app. Our systems rely on cookies to keep you signed in, remember items in your betting slip, and ensure that your session remains secure while you play casino betfred games or place bets on our sportsbook.

Account and Security

We use strictly necessary cookies to verify your identity when you complete betfred login my account, to detect fraudulent activity, and to protect your personal data. These cookies cannot be switched off in our systems because they are essential for the site to function and for us to comply with our regulatory obligations.

Performance and Analytics

We collect information about how you navigate betfred casino games, which slots and live tables you visit, and how long you spend on each page. This data helps us identify technical issues, improve loading times, and optimise our betfred casino app for a better user experience across desktop and mobile devices.

Marketing and Personalisation

We use cookies to tailor the offers you see, including betfred sign up bonus details, betfred free spins promotions, and other betfred casino bonuses. If you have opted in to marketing communications, cookies help us understand which promotions are most relevant to you, such as a betfred casino promotion code or a betfred casino free 10 no deposit bonus offer.

Cookies Used by Our Partners

Our games and content are provided by a wide range of studios, and some of these partners may set their own cookies when you play. When you access live dealer tables, slots, or jackpot games, cookies from providers integrated into our platform may be used to ensure games load correctly and that gameplay data is recorded accurately. We require our partners to handle cookie data responsibly and in line with applicable data protection laws.

Managing Your Cookie Preferences

You have control over how cookies are used when you visit BetFred. Most browsers allow you to view, delete and block cookies through their settings menu. Bear in mind that if you disable certain cookies, some features of BetFred, including the ability to complete bet fred login or maintain your session while browsing betfred casino online, may not function as intended.

Browser Settings

• You can adjust your browser settings to refuse all or some cookies
• You can delete cookies that have already been placed on your device
• You can set your browser to alert you when a cookie is being set
• You can use private or incognito browsing modes to limit cookie storage

Cookie Consent Tool

When you first visit our website, we display a cookie banner that allows you to accept or customise your cookie preferences. You can change your choices at any time by accessing the cookie settings link available on our website footer. We respect the choices you make, though certain essential cookies will remain active to keep our platform secure and functional.

Mobile Applications

If you use the betfred app or bet fred app on your smartphone or tablet, similar tracking technologies to cookies, such as device identifiers, are used to remember your login details and preferences. Our bet fred app review process ensures that any tracking technology used within the app complies with applicable app store guidelines and privacy regulations. You can manage app-level tracking permissions through your device settings.

Data Collected Through Cookies

The information gathered through cookies may include your IP address, browser type, device information, pages visited, time spent on our site, and actions taken while using betfred casino games or placing bets. We do not use cookies to collect sensitive personal information beyond what is necessary to operate our services and comply with our legal and regulatory obligations as a licensed operator.

Third-Party Advertising and Affiliates

We work with affiliate partners and advertising networks who may place cookies to track referrals and measure the effectiveness of campaigns promoting BetFred. These cookies help us understand which channels bring visitors who go on to explore our betfred promotions or claim a welcome offer. We do not share your personal account details with advertising partners without your consent.

How Long Cookies Remain Active

Some cookies are session cookies that are deleted once you close your browser, while others are persistent cookies that remain on your device for a set period, ranging from a few days to several months. We periodically review our cookie retention periods to ensure they align with the purpose for which each cookie was originally set.

Changes to This Cookies Policy

We may update this Cookies Policy from time to time to reflect changes in technology, legislation, or our business practices. Any changes will be posted on this page, and we encourage you to review this policy periodically. Your continued use of BetFred after any changes indicates your acceptance of the revised policy.

Contact Us

If you have any questions about how we use cookies, or if you would like more information about our data practices, please contact our support team via LiveChat, available 24/7, or by emailing support@betfred.com. We are committed to being transparent about our use of cookies and to helping you make informed choices whenever you visit BetFred casino or use our services.